Brisk Creator’s Class

For years, Brisk has been a staple in urban culture, but now it was time to go beyond credibility and build a real community. The ask was clear and our answer was something that aligned to my own personal passions - so much so that I wrote the entire strategy and creative vision in a single night. The end result: Brisk created a content platform to provide real opportunities for the urban creator class to be seen, increase representation, and unleash financial success for emerging artists.

Instead of just talking about culture, we put the brand in the hands of the real tastemakers. We launched our first-ever mentorship program, bringing together diverse young creatives for an intensive workshop in New York City. These up-and-coming artists, filmmakers, and designers worked alongside industry leaders, refining their craft while building real connections. The winner - Evans Alexander - didn’t just get a pat on the back. They had their idea turned into an ad for Brisk that was cross-promotional for the movie Hobbes and Shaw - working with up-and-coming director Aristotle Torres. Additionally, they earned a $25,000 grant and the opportunity to shadow the director of Hobbes and Shaw: David Leitch for a day on set in Hollywood.

This wasn’t just a campaign—it was about creating a movement. By elevating representation and unlocking financial opportunities, Brisk cemented itself as more than just a brand—it became a platform for creators to thrive.