TOSTITOS & PEPSI & KROGER

To position Kroger as the go-to food destination for Super Bowl party prep—whether a week or an hour before kickoff— P.R. Brown and I teamed up with Pepsi, Tostitos, and NFL legend Terry Bradshaw for a shopping experience like no other.

Bringing his signature high-energy commentary, Terry took over the aisles, delivering live, on-the-spot play-by-plays as customers showcased their shopping skills in real-time. From last-minute snack grabs to precision chip-and-dip selection, he called every move like it was game-winning drive. The action unfolded with Terry riding through the store on a motorized desk, keeping him at the heart of the game as he dished out expert takes on building the perfect football party spread.

This campaign didn’t just reinforce Kroger’s fresh food and beverage lineup—it turned the shopping trip itself into part of the Super Bowl excitement, driving shoppable digital content, recipe-focused ads, and in-store engagement that put Kroger at the center of every game day celebration.