Pepsi Rebranding Launch

For the first time in 14 years, Pepsi unveiled a new logo and visual identity, marking a bold step forward while honoring its rich heritage. Rolling out in North America for Pepsi’s 125th anniversary and globally in 2024, this redesign captures the brand’s unapologetic energy and joy across every touchpoint—from packaging to digital experiences. To bring the new logo to life, we created a visually striking campaign that seamlessly integrated the emblem into real-world lifestyle environments using motion control technology. This dynamic execution highlighted how Pepsi is woven into culture—whether on fashion, dining, or digital screens—cementing its place as a brand that moves with the times.