PepsiMoji Shorts

As part of a global campaign, we developed a short-form content strategy that transformed PepsiMoji into more than just symbols on a can—they became the universal language of connection. Partnering with MoonDog Productions, I led the creative and scripting of a series of snackable, seven-second digital shorts designed for maximum shareability. The campaign kicked off with “Origins,” an animated piece unveiling how PepsiMojis first appeared in the world and onto Pepsi packaging. From there, we rolled out up to 50 culturally relevant moments and holiday-themed stories, each crafted to celebrate how emojis transcend words. Additionally, also led the development of the PepsiMoji keyboard app.